Platinum Marketing Toolkit

How To Choose Your Business Name

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There’s certainly a lot of pressure on choosing a name for any business. Everyone wants it to be perfect, but unfortunately, Google, Apple, and Nike are already taken.

All joking aside, these are examples of three companies that would always be successful and known independently of their names because the brands were built on product quality and innovation.

The problem, or challenge, with naming coaching, therapy, or people-healing businesses is that the names need to be insightful about what the expert can help with, and also need to resonate with the audience enough for clients to actually book sessions.

Let’s take into account three generic business tips on how to choose a name.


Think About Placement

You already have an idea of how you want your company to position itself in the market where you will market your products or services, right? If you already have this in mind, surely the name choice becomes something that will bring you less pain since you already have an idea of how you intend to be seen by your target audience.

Therefore, when putting the naming process into practice, take into account the positioning you developed in your business plan, as this will certainly give you an assertive direction.


Know Your Client’s Profile

It’s extremely important that your business name makes sense to the audience you want to appeal to. For this, you need to deeply know the profile of this audience so that you have the opportunity to fully achieve this objective. This is something we teach our students in depth in our Practitioner Marketing program.

You can analyze and take into account the demographic, generational attributes, lifestyle, and hobbies of your ideal clients, as well as other data that will be of great help when naming your big dream.

Remember that it is essential that your business name is truly compatible with this audience. They need to feel truly connected with your brand and create an emotional memory about it.

Think of an Easy-To-Remember, Short, and Creative Name

A beautiful name that is difficult to understand or pronounce can be very detrimental to your business, so give priority to names that are short and easy to say, memorize, understand, and look-up.

As a final checklist, go through these questions to make sure you are satisfied with the name and that it is adequate for your business:

  • Is it short and/or clear?
  • Is it easy to spell and pronounce?
  • Is it easy to remember?
  • Is it self-explanatory or informative?
  • Can you get a matching domain?
  • Has it been trademarked?
  • Will you love it tomorrow?
A perfect example of a good name is—and although it is technically the name of a life coach program—Marisa Peer’s Rapid Transformational Coaching®, or RTC®. It meets all requirements mentioned above; it’s informative, short, and memorable, and it shows knowledge of the target audience. 
It is not an easy process, but in the end, it will all come down to how many clients you are attracting and how satisfied they are with your services. As you build your brand and increase the client list, the name falls behind what you actually represent.
Remember, the main focus when you start out is going to be about who you speak to, how you engage them, and how well you can communicate who you help and how you do this. Your business name is important, but if you are struggling, pick any name—don’t let the lack of a brilliant name stop you reaching your goals! 

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